Digital Platforms: ecosystems, suppliers, customers conference

On December 7, 2022, SGH in collaboration with DELab UW organized the 'Digital Platforms: ecosystems, suppliers, customers' conference, where representatives from Banach Street gave a talk on the use of digital platform data for market intelligence. The talk was entitled 'Market Intelligence using Digital Platform Data' and was focused on a case study in the fast food restaurant industry.

The conference aimed to bring together experts and stakeholders to exchange their views on the impact of digital platforms on the functioning of markets and societies. During the conference, the speakers explored various topics related to the business models of digital platforms, the functioning of platform users in their ecosystems, and the impact of digital platforms on society as a whole.

The representative from Banach Street, presented the findings of their case study, showcasing how digital platform data can be used to gain valuable insights into consumer behavior and market trends. They explained how their methods have helped fast food restaurants to better understand their customers and make more informed business decisions.

The conference provided a platform for experts to share their knowledge and ideas, and provided attendees with valuable insights into the digital platform landscape. The discussion at the conference will continue to shape the future of digital platforms and their role in shaping the business world.

Material presented at the conference.