Expansion & Network Planning
- Compare candidate sites with local market context.
- Find white-space and cannibalisation risks.
- Build expansion plans that explain the why.
All solutions
Location Intelligence
Understand local markets and where brands should act
Combine POI, market and review signals to understand local areas, evaluate sites and uncover where brands should expand, improve or act.
Location sources
Who it is for
Built for location decisions
For expansion, network planning, real estate, operations, customer experience, analytics and sales teams.
Operations & Customer Experience
- See how locations differ in reviews and experience.
- Benchmark venues against nearby competition.
- Prioritize local improvements with evidence.
Analytics & Sales
- Create target lists from POI and market signals.
- Map territories around real local demand.
- Feed location context into account planning.
Product modules
Intelligence modules
POI Explorer
Explore ready-to-use POI datasets through maps and flexible location layers.
- Compare market density, competitors, amenities, transport links and other traffic-generating places.
- Use coverage and refresh options adapted to the selected geography.
- Activate the data for market mapping, target-list creation, territory design and local monitoring.
Best suited forExpansion, Analytics & Sales
Local market viewDecision workspace
POIs mapped18.4M+7.8%
Areas compared42K+4.2%
Competitors2.8M+6.1%
Layers active36+5
Market density movementLast 30 days
POI densityCompetitorsTraffic generators
Review Signals
Understand digital reputation at brand, venue and neighbourhood level.
- Combine ratings, review volume, sentiment and recurring themes from map and delivery surfaces.
- See what customers value, where experience breaks down and how perception differs locally.
- Benchmark locations, prioritise improvements and detect emerging issues early.
Best suited forOperations & Customer Experience
Experience signals viewDecision workspace
Reviews matched12.8M+10.2%
Avg. rating4.32+0.08
Positive themes68.4%+3.7%
Issues detected1.9K−6.2%
LocationRatingThemeSource
City Centre · Store 12Warsaw · 1.4K reviews
4.7PositiveGoogle MapsRiverside · Venue 04Kraków · 892 reviews
3.8WatchGlovoNorth Hub · Store 08Gdańsk · 2.1K reviews
4.5PositiveWoltSouth Gate · Venue 19Wrocław · 604 reviews
3.9WatchTripadvisorCatchment Analysis
Model the demand context around existing and potential locations.
- Analyse catchment areas, traffic generators, competitor density and accessibility.
- Understand customer overlap, cannibalisation and white-space opportunities.
- Compare candidate sites and direct investment toward areas with the strongest evidence of unmet demand.
Best suited forExpansion & Real Estate
Catchment comparison viewDecision workspace
Sites compared1.6K+14.4%
Avg. catchment2.4 km−0.2 km
White-space318+28
Overlap risk14.8%−2.1%
SiteOpportunityRiskContext
West District · Candidate AHigh footfall · low overlap
88OpenPOI + mobilityCentral Ring · Candidate BHigh demand · high density
72ReviewReviews + POINorth Edge · Candidate CGrowing area · low coverage
81OpenPOI + catchmentSouth Park · Candidate DHigh overlap · strong access
64WatchNetwork contextHow teams work
Delivered for your workflow
Dashboard
Explore POI, review and catchment signals in one local market view.
Alerts
Know when local competition, reviews or site conditions change.
CSV & API
Add location context to planning, CRM and territory tools.
Use cases
See the decisions this solution supports
Compare candidate sites with full local context.
Use POI, catchment, accessibility and competitor signals to explain which locations deserve a closer look.
Identify locations where customer experience needs attention.
Combine ratings, sentiment and recurring themes to decide where operations should act first.
Find white-space before the next network plan.
Compare demand context, overlap and competition to direct expansion toward areas with room to grow.