Competition pricing and activity screening

Competition pricing and activity screening

The Problem

Tracking pricing and promotional and social media activities of 100s of competitors across 100s of locations in European countries on HoReCa market.

Our Solution

Cloud-based architecture that consists of scheduled / on-demand data gathering pipelines, storage and social media listener that monitors activity of competitors. As part of the analytics, we use statistical and ML techniques that can i.a. perform entities clustering, detect  keywords in reviews. Processes are packed into end-to-end automated pipelines.

Outcome

Pricing and activity data for a given location and competitor enables to identify market dependencies, influence of promotional actions and sentiment related to the brand. The solution is customised so that it can easily integrate with user’s proprietary data and deliver analytics once a day or upon request.

Key Takeaway

Competitors' activities analysis is 50x more granular within distributed location network.

Technology Keywords

Python, DL/Transformer, ETL, Cloud-based, Forecasting